Chu is my family name, and now it is my brand name. I am officially announcing that I have started my own label: CHU. The first item under this label is now available worldwide! Designed and conceptualized from the ground up in collaboration with an Italian designer, this watch houses a reliable Japanese Citizen chronograph movement in its carefully crafted case. This brand, and this watch, is truly my own, and the introduction of CHU to the world is a major milestone for me! You can buy here:http://klasse14.com/product/chu/